Our Story

Our Story

Our Story

Welcome to ZenGolden Health, where we will help you embark on a journey of self-discovery towards better protection from dementia, longer life and greater control over your weight. I am Ichego, co-founder of ZenGolden Health. My journey began in Los Angeles, where I lived thirteen years ago.       

 At the time, to most outside observers, I lived a pretty good life. Just past 40, I was a self-made multimillionaire with a prestigious career in finance, two great kids in top private schools, a beautiful wife, and a nice house in Beverly Hills. I also ate pretty much whatever I wanted, dining at fine restaurants regularly in major cities around the world.

 Despite living a life-style I once aspired to, I felt miserable. I suffered from multiple chronic health issues such as asthma, shortness of breath, GERD, severe allergies, high cholesterol, swallowing difficulties and painful muscle cramps. I was also 25 pounds overweight and constantly stressed out from work during the Great Financial Crisis. Although none of these issues were life-threatening, together, they took a heavy toll on my health.

 Most of the time, I could barely breathe. Just climbing the stairs to my bedroom caused severe shortness of breath. My respiratory functions dipped below 50%, which my allergist doctor told me was life threatening.

 To fix these symptoms, my doctors prescribed steroid inhalers, numerous allergy medicines, acid reflux medication, and statin for my high cholesterol. Taking more pills created new allergic reactions and side effects that made my health even worse. I also had different tests done, but these tests failed to identify the root cause of my health problems.

 On a trans-Atlantic flight to Europe, I suffered an allergy attack from the numerous medications I took. By the time I landed, my face had swelled up to the point that the customs officer couldn’t recognize me from my passport photo. That embarrassing episode made me realize that I couldn’t continue taking that many medications simultaneously any longer.

 Around that time, a friend of mine, a retired organic foods entrepreneur, advised me to stop eating dairy products to help my asthma and allergies. After a few months of following my friend’s advice, I noticed improvements in my asthma. I eventually realized that eating a healthy diet in a proper way, not drugs, was the key to improving my health.

 I came from a family of mainstream medical doctors. Growing up, I was taught to be skeptical of alternative healing practices such as traditional East Asian medicine. But as a former trader with Goldman Sachs, I understood economic incentives and could see why East Asian medicine may provide better long-term solutions for my health problems.

 Heavily influenced by the pharmaceutical industry, aka Big Pharma, Western medicine was designed to treat specific symptoms with drugs and surgical procedures. The solution was a quick fix instead of getting to the root of the problem, which usually takes more time and effort with less financial incentives for everyone involved. Big Pharma have significant influence on the way medical school curriculum is shaped in the U.S. This drug-based paradigm works well for treating acute diagnostic conditions that require immediate fix, but is often less effective for chronic health problems such as obesity, allergy, GERD and diabetes.

 On the contrary, Eastern traditional medicine doctors focused on wellness rather than quick fixes. In ancient Asia, aristocrats paid doctors a monthly retainer and stopped paying whenever members of the household got sick. Unlike Western doctors who usually got paid when clients get sick, traditional Eastern medicine doctors had financial incentives to keep their clients healthy.

 As chronic diseases spread with unhealthful lifestyle, the average American spends over twice as much money on healthcare as the average person in Hong Kong or Japan, but die six years younger and are eight times likely to be obese.

 Many chronic health conditions caused by lifestyle choices can also be reversed or alleviated by lifestyle changes. I decided to change my lifestyle and retired from my stressful seven-figure income job to reduce stress and improve my health. I seeked out and visited top traditional medicine doctors in East Asia, several of whom are trained in both Western and traditional medicine, to heal and learn. For years, I studied Taoism, Zen Mindfulness, nutrition, prana yoga, meditation and intermittent fasting. I received a monastic name, Ichego, which means “one moment in time” for Zen practices.

 Now ten years later, I am 20 pounds lighter and cured of the chronic health problems that once bothered me. At 55, I feel healthier and more energetic than I did at 35. My immune system also improved, which protected me from Covid during the pandemic when most people around me got sick.

 I credit my improved health to my daily Zen practices and consumption of Formosa oolong tea. Just as famed 15th century Japanese Zen master and founder of tea ceremony Murata Juko said: “the taste of Zen and the taste of tea is one and the same.”

 In the past decade, I learned Zen practices such as how to fast intermittently, meditate peacefully and eat mindfully - practices known to help stave off dementia and enhance general health. While these practices improved my health, I would not have been able to do them consistently without drinking tea. Like countless other Zen practitioners before me, I relied on Formosa golden oolong to soothe my hunger during fasting, keep me awake during meditation and calm my mind during mindful meals.

The types of Formosa tea I prefer have a delicious and subtle light floral taste with a hint of cream, not bitter and grassy like green tea. Many Americans, including me back then, ruined the natural sensitivity of our palate by regularly eating overly sweetened or salty processed foods. Unlike other types of tea, Formosa oolong’s subtle and delicate flavor can help sensitize taste buds sullen by processed foods and reawaken the palate. After I started drinking our Formosa oolong daily, I found most processed foods and beverages too sweet for my reawakened palate.

 After realizing the powerful benefits of golden oolong tea, in the spirit of ancient Zen masters, I tested over fifty types of oolong and hired expert tea makers in Taiwan to create new blends for my health purposes. We developed a delicious tea for dementia prevention and intermittent fasting that can clear up misfolded proteins associated with Alzheimer's, soothe hunger, boost autophagy and burn fat. 

 Now that I’ve improved my health through Zen practices and tea, I want to share my practices and products with you to help you achieve your goal as well. If you haven’t already, join our Golden Mind Tea Club now and experience the same health benefits that changed my life.

 Sincerely,

 Ichego

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